UFI European Conference Workshop Explores Exhibitor Value Proposition

A workshop at the UFI European Conference 2026 addressed the evolving needs of exhibitors, focusing on how to help them justify marketing budgets and prove ROI. Discussions covered supporting exhibitors before, during, and after events, fostering partnership-based relationships, and the role of data and AI in attracting and retaining exhibitors. Speakers from Arc Network, Messe Düsseldorf, ExpoPlatform, and Art of Fiber contributed to the insights.