UFI releases 36th Global Exhibition Barometer, showing industry growth and rising AI adoption

UFI's 36th Global Exhibition Barometer report reveals continued growth in the exhibition industry, with 47% of respondents reporting over 5% activity increase in their domestic market in 2025. The report also highlights increasing AI adoption, with 87% of companies now using AI, and a strong focus on enhancing event formats for greater engagement. It includes detailed profiles for 19 markets and regions, segmenting results for organizers, venues, and service providers.