WTM London 2026 Reports Strong Early Demand from Exhibitors Worldwide

RX reports that 43 exhibitors have either signed up for the first time or returned to WTM London for the 2026 edition, running 3 to 5 November at ExCeL London. The intake spans several categories. New tourism boards include Brunei, Côte d'Ivoire, North Macedonia, Moldova, Albania, Angola, Uruguay and Panama. Technology firms taking space include GetYourGuide, Nomad eSIM and RateStellar. Hospitality is represented by RIU Hotels and Resorts and Serena Hotels, aviation by Malaysia Airlines and AJet Airlines, with TripToGo and the Saudi Arabian luxury destination Amaala also booking. The 2026 edition introduces WTM Travel Tech as a co-located event, a response to a 55 percent increase in travel technology participation at the 2025 show. Event Director Chris Carter-Chapman said WTM London 2025 generated 2.2 billion pounds in business deals and that the strong early demand shows the event is on track to build on that record performance. For reference, the 2025 edition drew exhibitors from 182 countries with a 5 percent year-on-year rise in exhibitor numbers. The concentration of first-time national tourism boards from smaller and emerging destinations is the most notable feature of the early book.