About this expo
AMERICANA, held at the Messegelände in Friedrichshafen, Germany, stands as Europe's premier trade fair dedicated to western and leisure riding. This biennial event uniquely integrates a specialized trade exhibition with dynamic sport competitions and engaging event programming. It serves as a central platform for products and services related to horses and the distinctive western way of life, attracting a broad audience of enthusiasts and professionals.
The exhibition floor features a wide array of offerings, including essential riding apparel and accessories such as clothing, saddles, bridles, bits, boots, hats, and jeans. Attendees can also explore solutions for stable construction, horse care products, stable and pasture equipment, as well as larger items like trailers and tractors. The event further connects visitors with major horse associations, top trainers, and ranches, providing comprehensive insights into the industry.
Targeting western riders, horse owners, and fans of the western lifestyle, AMERICANA is open to both the public and industry professionals. The program is enriched with approximately 50 competition classes, an evening show, live country music at the Bluebird Café Lake Constance, and opportunities for networking and interaction at the Saloon and through Meet & Greet sessions, culminating in the AMERICANA Sport & Show.
Highlights
5 items- Held at Messegelände, Friedrichshafen, Germany, utilizing eight exhibition halls.
- Features approximately 50 competition classes and an evening show programme.
- An AUMA listed event.
- Open to both public visitors and industry professionals.
- Combines trade fair, sport, and event, including live country music and meet & greet sessions.
FAQ
5 questionsWhen and where does AMERICANA take place?+
AMERICANA takes place from September 1 to September 5, 2027, at the Messegelände in Friedrichshafen, Germany.
Who organizes AMERICANA?+
The event is organized by Messe Friedrichshafen GmbH.
What industries and products are covered at AMERICANA?+
AMERICANA covers western and leisure riding, including clothing, saddles, stable equipment, horse care products, trailers, tractors, and services from major horse associations, trainers, and ranches.
How can I attend or exhibit at AMERICANA?+
Tickets are available for purchase to attend the event. For exhibiting, specific details would need to be obtained directly from the organizer.
What are some key features of the event?+
The event is open to both the public and professionals, featuring competitions in the Zeppelin CAT Hall A1, an evening show, and live country music.