About this expo
PASSION PFERD is a prominent equestrian trade fair and show held annually at Messegelände Hannover in Hannover, Germany. Positioned as "The whole world of horses" and "Europe's largest trade fair for horse & country lovers", the event offers a comprehensive experience for the equestrian community. It uniquely combines competitive sport, a stallion inspection (Körung), breed and young horse classes, alongside a variety of demonstrations.
The exhibition floor features a wide array of products and services. Exhibitors showcase items related to equipment, feed, and stable technology. The event's scope encompasses all aspects of equestrian sports, horse husbandry, breeding, and training, providing a valuable platform for industry professionals and enthusiasts alike.
PASSION PFERD targets a diverse audience of horse lovers, including professionals, breeders, horse owners, families, youth, and spectators. The second edition of the event attracted around 50,000 visitors, highlighting its significant appeal. It serves as a central meeting point for networking, discovering innovations, and experiencing the passion for horses.
Highlights
5 items- 470+ exhibitors (2026)
- 50,000+ visitors (2026)
- AUMA listed
- Held at Messegelände Hannover, Germany
- Features competitive sport, stallion inspection, shows, seminars, and competitions
FAQ
5 questionsWhen and where does PASSION PFERD 2026 take place?+
PASSION PFERD 2026 is scheduled from 3 to 6 December 2026, at Messegelände Hannover in Hannover, Germany.
Who organizes PASSION PFERD?+
The event is organized by Deutsche Messe AG.
What industries and products are covered at PASSION PFERD?+
The event covers products related to equipment, feed, and stable technology, encompassing equestrian sports, horse husbandry, breeding, and training.
How can I attend or exhibit at PASSION PFERD?+
Tickets for visitors can be purchased online through the ticket shop. Exhibitors can register by using the "Aussteller werden" form available on the official website.
What are the ticket details for PASSION PFERD 2026?+
Early-bird tickets are 15 euros (available from 5 August to 30 September 2026). A standard day ticket costs 20 euros. Other options include reduced, after-work, 'Best Buddy', 'Family Day', and last-minute tickets. Children aged 6–17 are eligible for children's tickets.