About this expo
BEAUTY DÜSSELDORF is an annually held international B2B trade fair in Duesseldorf, Germany, dedicated to the professional beauty industry. It focuses on cosmetics, skincare, nails, wellness, spa concepts, and beauty technology, serving as a significant European platform for product launches, networking, and innovation within the sector.
Exhibitors at BEAUTY DÜSSELDORF can launch new products, conduct live demonstrations, and connect with qualified international buyers. The event offers opportunities to find new customers, strengthen relationships, and expand business networks with salon owners, distributors, professional beauty buyers, and global decision-makers. It also facilitates connections for sourcing private-label products, OEM partners, and new beauty technologies.
The event targets beauty professionals and international trade visitors, including salon owners, distributors, product managers, and retail buyers. Visitors are actively seeking new products, partnerships, and innovations, and can validate formulation consistency and regulatory compliance. The visitor profile is strictly B2B, requiring registration and legitimation for ticket purchase.
Highlights
5 items- Held annually at Messegelände, Duesseldorf, Germany.
- AUMA listed.
- Attracted 45,000 visitors and 1,200 exhibitors in 2026.
- Co-located with TOP HAIR - DIE MESSE.
- Open exclusively to professionals.
FAQ
5 questionsWhen and where will BEAUTY DÜSSELDORF 2027 take place?+
The upcoming edition of BEAUTY DÜSSELDORF will be held from April 9 to April 11, 2027, at Messegelände in Duesseldorf, Germany.
Who organizes BEAUTY DÜSSELDORF?+
The event is organized by Messe Düsseldorf GmbH, a German trade fair company based in Düsseldorf.
What industries and products are covered at BEAUTY DÜSSELDORF?+
BEAUTY DÜSSELDORF covers the professional beauty industry, including cosmetics, nail, foot, wellness, spa concepts, and beauty technology. Core exhibit sectors include perfumes, chiropody, sun, services, fitting and equipment, and make-up artistry.
How can I attend or exhibit at BEAUTY DÜSSELDORF?+
The event is open to trade visitors only; registration and legitimation are required to purchase tickets. Information on exhibitor participation fees and benefits is available.
What are the participation details for visitors and exhibitors?+
Visitors must register and provide legitimation to purchase tickets. Exhibitor participation fees for 2026, based on early bird rates, ranged from €167.00/m² for a row stand to €198.00/m² for an island site. Exhibitors receive free passes based on stand size.