The Art of Beauty & Health

The Art of Beauty & Health, held annually in Duesseldorf, Germany, is recognized as Europe's premier consumer festival dedicated to beauty, health, and well-being. Positioned as a contemporary B2C event, it fosters inspiration, offers enriching experiences, and facilitates genuine encounters between brands and their target audience. The event is designed to be a dynamic platform for companies aiming to engage directly with consumers and actively influence emerging trends in the beauty and health sectors. It represents a new generation of beauty events, emphasizing holistic approaches, relevance, and strong community ties.

Exhibitors at The Art of Beauty & Health showcase a wide array of products and services across core sectors such as cosmetics, hairdressing, and body care. Specific categories include cosmetic products, medical and baby cosmetics, professional cosmetics, cosmetology equipment, hairdressing equipment, cosmetology services, permanent makeup preparations, tanning products, aromatherapy, and beauty salon equipment. The event attracts specialists in beauty and health, as well as industry professionals, with 3,000 targeted visitors and 21 exhibitors anticipated for the 2027 edition, spanning 2,140 m² of exhibition space.

Participating in The Art of Beauty & Health offers significant value for brands and professionals. It provides ample opportunities to network with industry peers, exchange insights, discover new products and services, and forge potential business partnerships. The event's concurrent programs, including "Talks & Masterclasses," feature leading experts discussing topics like Longevity, Skin Health, and Holistic Well-being, further enhancing its appeal. The 2027 edition will run alongside BEAUTY Düsseldorf and TOP HAIR Düsseldorf, creating a comprehensive industry experience.