About this expo
BETA INTERNATIONAL serves as the leading trade-only event dedicated to the equestrian industry. It provides a vital platform for professionals to discover new products, foster business connections, and explore innovative concepts across the equestrian, pet, country, and giftware sectors. The event is scheduled to take place from September 27 to 28, 2026.
Exhibitors at BETA INTERNATIONAL include over 200 companies (2026) showcasing products in clothing, saddlery, horse care, pet products, country, and giftware. The event attracts a professional audience comprising retailers, wholesalers, distributors, importers, exporters, and other equine and country professionals, making it an essential gathering for industry stakeholders.
Attendees can engage with a comprehensive program designed to enhance their experience and knowledge. Concurrent events include the Seminar Theatre, New Product Showcase, The Feed Hub, The Business Pavilion, The Saddlery Skills Showcase (sponsored by the Society of Master Saddlers), and the Start-Up Pavilion. These features offer valuable insights and opportunities for professional development within the industry.
Highlights
5 items- Over 200 exhibitors (2026)
- AUMA listed
- Held at the National Exhibition Centre (The NEC) in Birmingham, United Kingdom
- Features concurrent events: Seminar Theatre, New Product Showcase, The Feed Hub, The Business Pavilion, The Saddlery Skills Showcase, Start-Up Pavilion
- Open to professionals
FAQ
5 questionsWhen and where does it take place?+
BETA INTERNATIONAL will be held from September 27 to 28, 2026, at the National Exhibition Centre (The NEC) in Birmingham, United Kingdom.
Who organizes it?+
The event is organized by BETA International Equestrian Management Consultants Ltd.
What industries and products are covered?+
BETA INTERNATIONAL covers the equestrian, pet, country, and giftware sectors, with core exhibit areas including clothing, saddlery, horse care, pet products, country, and giftware.
How can I attend or exhibit?+
BETA INTERNATIONAL is open to professionals. Visitors can register for a free pass. Information on exhibiting is not provided in the available data.
What are the practical participation details?+
Visitors can register for a free pass for the 2026 event via https://forms.reg.buzz/beta-international-2026.