About this expo
Surf Expo is recognized as the premier wholesale trade show globally for watersports, resort, and coastal outdoor lifestyle products. This business-focused marketplace attracts a wide array of qualified buyers, including industry-specific retailers, media, and professionals, all seeking to source the latest products and trends. The event is designed to facilitate significant business interactions, with over 80% of attending buyers placing orders directly at the show.
Exhibitors at Surf Expo showcase a comprehensive range of goods, from surf, paddle, and skate equipment to resort wear, swim apparel, and coastal lifestyle accessories. Specific sectors include hard goods, footwear, outdoor gear, and boutique items. The show provides a valuable platform for brands to expand their reach and connect with thousands of storefronts worldwide. Additionally, initiatives like the "Tidal Reach" creator program aim to further extend the event's influence beyond the physical show floor.
Highlights
5 items- Venue: Orange County Convention Center, Orlando, United States
- Organized by Emerald Holding, Inc
- AUMA listed
- Held two times annually
- Features fashion shows, learning labs, and industry parties
FAQ
5 questionsWhen and where does Surf Expo take place?+
Surf Expo is scheduled from September 16 to September 18, 2026, at the Orange County Convention Center in Orlando, United States.
Who organizes Surf Expo?+
Surf Expo is organized by Emerald Holding, Inc.
What industries and products are covered at Surf Expo?+
The event covers watersports, resort, and coastal outdoor lifestyle products. Key sectors include surf, paddle, shoreline, skate, watersports, coastal lifestyle, resort, swim, boutique, outdoor lifestyle, apparel, hard goods, accessories, footwear, coastal gifts, outdoor gear, SUP, and wake & wind.
How can I participate in Surf Expo?+
Retailers can register to attend the event. Manufacturers interested in exhibiting should request information from the organizers.
Are there specific resources for exhibitors to reach buyers?+
Exhibitors can utilize the "Attendee List Rental & Direct Mail" service to send postcard invitations to retail buyers. Mailing lists for January 2026 include 2,297 stores across all categories, based on records from the 2025 show.