BUYBRAND Expo

BUYBRAND Expo serves as the premier event for the franchising industry across Russia and the CIS region. Established in 2003, this annual exhibition brings together a comprehensive array of top franchise opportunities, alongside a dedicated franchising forum featuring business practitioners, and discussions on current market trends and future forecasts. It is a vital platform for anyone involved in or looking to enter the franchising sector.

The exhibition floor at BUYBRAND Expo features a diverse range of franchise business concepts, including restaurants, cafes, retail shops, B2C services, and manufacturing. Visitors can explore over 200 franchises covering sectors such as beauty salons and fitness centers, with investment opportunities ranging from €10,000 to €900,000. This wide selection caters to various entrepreneurial interests and investment capacities.

BUYBRAND Expo targets a broad audience, including experienced franchisors, new and prospective franchisees, investors, top managers, and business owners. Entrepreneurs attend with the specific goal of starting a new business. Concurrent programs enhance the event experience, such as the "FRANCHISING FORUM," which in 2025 combined two forum streams, a business breakfast for franchisors, speed dating sessions, and a seminar for foreign participants. Specialized areas like the "By Your Own Rules" hall, an "Invest track" for investors with investments starting from RUB 50 million+, and the "SCHOOL OF FRANCHISERS" offer advanced programs for creating or refining franchise offers.