About this expo
The 7th China cross-border E-commerce trade fair, held in Fuzhou, China, is a key event for the cross-border e-commerce industry, serving as a weathervane for Chinese enterprises expanding overseas. Positioned as a comprehensive exhibition, it focuses on efficiently linking global supply chains with online consumer demand, with suppliers constituting 80% of participants.
This professional-only event has evolved through three stages, now combining "one exhibition, one conference, one index" to identify industry trends and foster development. It attracts professional buyers and offers a full ecological chain exhibition, aiming to enhance channel power, promotional power, marketing power, and brand operational power for merchants. The trade fair is open to professionals and takes place twice a year.
The event is hosted by the Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Provincial Chamber of Commerce for Import and Export, and Fuzhou Cross-border E-commerce Exhibition Co., Ltd. The organizers include Fujian Huiyuan International Exhibition Co., Ltd., which was founded in 2000 and is recognized as one of China's top ten exhibition companies.
Highlights
5 items- 7th edition of the trade fair, held from March 18-20, 2027
- UFI Approved event
- Hosted at Fuzhou Strait International Convention and Exhibition Center, with 80,000 m² net exhibition area
- Over 3,347 exhibitors and 115,753 professional buyers (previous edition, likely 2026)
- Features the 2027 China Cross-Border E-Commerce Conference as a concurrent event
FAQ
4 questionsWhen and where does it take place?+
The China cross-border E-commerce trade fair will take place from March 18-20, 2027, at the Fuzhou Strait International Convention and Exhibition Center in Fuzhou, China.
Who organizes it?+
The event is hosted by the Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Provincial Chamber of Commerce for Import and Export, and Fuzhou Cross-border E-commerce Exhibition Co., Ltd. The organizers include Fujian Huiyuan International Exhibition Co., Ltd., Fujian Huiyuan Cultural Development Group Co., Ltd., and Fujian Miduoduo Network Technology Co., Ltd.
What industries and products are covered?+
The trade fair covers a wide range of products including Household Daily Consumer Goods; 3C Electronics, Digital, Home Appliances; Gifts, Promotional Items, Stationery, Beauty Products; Footwear, Apparel, Luggage, Sports Goods; Maternity, Baby, Toys, Pet Supplies; Garden Hardware, Automotive and Motorcycle Accessories. It also features Cross-border E-commerce Platforms like Amazon, TikTok Shop, eBay, and Shein.
How can I attend or exhibit?+
The trade fair is open to professionals and is a full ecological chain exhibition with suppliers as the main exhibitors. It extends invitations to professional buyers. For specific attendance or exhibiting details, please refer to the official website: http://en.fairkwa.com.