About this expo
Dreamforce 2026 is Salesforce's flagship annual conference, recognized as the world's largest tech conference dedicated to CRM, AI, and enterprise cloud innovation. Established in 2003, the event is positioned as a central hub for innovation, strategy, and community, showcasing advancements in customer relationship management, artificial intelligence, data, and enterprise cloud technology. It celebrates customer success, powerful ideas, and groundbreaking innovations such as Agentforce. The conference is hosted across San Francisco and simultaneously streamed on Salesforce+.
The event covers a wide array of core exhibit sectors, including AI agents, data solutions, CRM technologies, and various AI advancements like Agentforce, Agentic Enterprise, AI-Powered Innovation, Agentforce Development, and Agentforce 360. Other covered areas include Data 360 & AI Integration, Digital Transformation, CRM & Customer Success, Customer 360 Platform, Financial Services Cloud, and Slack.
Dreamforce attracts a diverse target audience, including innovators, industry leaders, Salesforce partners, consultants, technology professionals, and the global Salesforce community. Attendees also comprise customers, developers, administrators, business leaders, Admins (2026), Architects (2026), and RevOps and IT leaders (2026).
Highlights
5 items- AUMA listed
- Established in 2003
- Held annually
- Venue: Downtown San Francisco, including Moscone Center
- Concurrent events: Trailblazer Bootcamp (September 12–14, 2026), Welcome Reception (2026), Dreamfest (2026)
FAQ
5 questionsWhen and where does Dreamforce 2026 take place?+
Dreamforce 2026 is scheduled from September 15–17, 2026, in San Francisco, CA, at Moscone Center. Virtual attendance for keynotes and select sessions is available for free via Salesforce+.
Who organizes Dreamforce?+
The event is organized by Salesforce.com, inc., also referred to as Salesforce.
What industries and products are covered at Dreamforce 2026?+
Dreamforce 2026 covers CRM, AI, and enterprise cloud innovation. Core exhibit sectors include AI agents, data solutions, CRM technologies, AI advancements like Agentforce, Data 360 & AI Integration, Digital Transformation, CRM & Customer Success, Customer 360 Platform, Financial Services Cloud, and Slack.
How can I attend Dreamforce 2026?+
Attendees can register on the Salesforce website by clicking the "Register now" button, which requires logging in or creating a Salesforce Trailblazer account. Virtual attendance for keynotes and select sessions is free via Salesforce+.
What are the registration details for Dreamforce 2026?+
Registration for Dreamforce 2026 opened in April (2026). Current pricing includes Last Chance at $1,899 (available through August 20, 2026) and Full Price at $2,299. Group registration for three or more attendees is $999 per pass. A Trailblazer Bootcamp add-on costs $1,499. Hotel booking is available through an official housing portal after individual registration, with discounted rates until August 21, 2026.