About this expo
SXSW Expo is an annually held conference and festival in Austin, United States, scheduled from March 15-21, 2027. It is recognized as a global crossroads for ideas, industries, and culture, bringing together creators, professionals, founders, and leaders to explore advancements across various sectors. The event features programming across technology, film and television, music, education, culture, and creative industries. The SXSW Expo specifically focuses on the convergence of industries at the forefront of technology, design, social good, and health + wellness.
The exhibition features several core sectors, including the Creative Industries Expo, which explores overlaps between converging industries, and the Emerging Tech Expo, dedicated to revolutionary technology. Other areas include the International Innovations Expo for cutting-edge businesses, Flatstock for influential poster artists, and the XR Experience for XR, AR, and virtual worlds. SXSW Pitch (2027) further highlights innovation across categories such as Emerging & Frontier Technologies, Life Sciences, Healthcare & AssistiveTech, and Sustainability, Energy & AgTech.
The event attracts a diverse audience of key decision makers, investors, and business professionals. In 2019, the SXSW Trade Show hosted over 70,000 attendees, including 70 Fortune 100 companies and business-focused delegations from countries like Germany, Brazil, and the UK. Nine percent of Platinum badge holders are Marketing and Advertising Directors, C-Suite, and Founders with significant budget influence. This concentration of industry leaders and innovators makes SXSW Expo a crucial platform for networking and achieving business objectives, with 94% of exhibitors reporting success in meeting their primary goals in 2019.
Highlights
5 items- AUMA listed.
- Annually held in Austin, United States.
- Over 70,000 attendees (2019).
- 94% of exhibitors achieved primary business goals (2019).
- Features concurrent conferences including Innovation, Film & TV, Music, and SXSW EDU (2027).
FAQ
5 questionsWhen and where does SXSW Expo 2027 take place?+
SXSW Expo 2027 is scheduled from March 15-21, 2027, in Austin, United States. While the Austin Convention Center is undergoing redevelopment, the event will feature an expanded footprint with clubhouses throughout Downtown Austin.
Who organizes SXSW Expo?+
SXSW Expo is organized by SXSW, LLC.
What industries and products are covered at SXSW Expo?+
The SXSW Expo focuses on technology, design, social good, and health + wellness. Other exhibit sectors include creative industries, emerging technology, international innovations, art (Flatstock), and XR experiences. SXSW Pitch covers categories like Emerging & Frontier Technologies, Life Sciences, and Sustainability.
How can I attend or exhibit at SXSW Expo?+
Registration for SXSW 2027 officially opens on August 18. An insider perk offers 10% off a 2027 SXSW Badge before registration opens. Group registration is available for 15 or more participants, and student discounts are offered.
What are the key application deadlines and fees for SXSW 2027?+
Key application deadlines for 2026 include PanelPicker Community Voting (August 23, 2026), Film & TV Festival (First Deadline: August 25, 2026; Second Deadline: September 15, 2026; Final Deadline: October 1, 2026), Music Showcase (Rate Increase: September 1, 2026; Final Deadline: November 20, 2026), and SXSW Pitch (Final Deadline: November 13, 2026). Application fees are $105.00 for SXSW Pitch, $35.00 for Music Festival Showcase, and $75.00 for Film & TV Festival Feature Film.