About this expo
Eletrolar Show is recognized as the main meeting point and the largest trade fair in Latin America for the electronics and durable goods sectors. Held annually at Distrito Anhembi in Sao Paulo, Brazil, the event functions as a business hub, bringing together industry, retail, and innovation in a single environment. It is described as a platform where connections lead to concrete opportunities and shape the future of the market, positioning itself as the largest multi-sectoral gathering in the segment in Latin America.
The event covers a wide array of sectors including electronics, home appliances, technology, mobility, and innovation, with specific categories such as gaming, smart home, IT, audio, small appliances, robotics, mobile devices, information technology, air conditioning, sound and video, and digital services. The 2026 edition featured AI-driven automation, robotic assistants, energy management systems, 5G/6G integration, IoT components, smart logistics, solar energy, EV charging infrastructure, eco-friendly home appliances, advanced wearables, and VR/AR/MR setups. Eletrolar Show is open to professionals, targeting B2B buyers, decision-makers, manufacturers, distributors, and importers, including retailers from all 27 Brazilian states through its Sponsored Buyers Program. The 2024 edition attracted an estimated 30,000 executives from the consumer goods sector.
Highlights
5 items- UFI Approved event.
- Largest trade fair in Latin America for electronics and durable goods.
- Held at Distrito Anhembi, Sao Paulo, Brazil.
- Over 1,000 exhibitors (2026) and 40,000 trade visitors (2026).
- Features concurrent programs like Arena Eletrolar, Future Mobility, and Aircon.
FAQ
5 questionsWhen and where does it take place?+
The Eletrolar Show takes place from June 21 to 24, 2027, at Distrito Anhembi in Sao Paulo, Brazil, operating from 13h to 21h.
Who organizes it?+
Grupo Eletrolar, a multinational company specializing in B2B media, organizes the event.
What industries and products are covered?+
The event covers electronics, home appliances, technology, mobility, and innovation, including categories like gaming, smart home, IT, audio, small appliances, robotics, mobile devices, and sustainable energy solutions.
How can I attend or exhibit?+
Professionals can attend. Companies interested in exhibiting can express interest via the official website's 'Quero expor' section or contact comercial@grupoeletrolar.com.br. Exhibitor support is available via caex@grupoeletrolar.com for domestic inquiries and caexinternacional@grupoeletrolar.com for international inquiries.
Are there any practical participation details?+
Free accreditation for the Eletrolar Show 2026 was available through the official website. The event is open to professionals.