About this expo
EXPOVINA Primavera is recognized as Zurich's premier spring wine fair, serving as a significant gathering for both wine enthusiasts and industry professionals. This annually held event is a premium showcase for a diverse range of Swiss and foreign wines, attracting producers, traders, winemakers, sommeliers, and an urban audience, with a strategic focus on engaging a new, younger customer segment.
The fair features an extensive selection of wines from various countries, including fresh vintages and award-winning wines (2026). Past editions have demonstrated its scale, with around 95 producers and traders (2026) presenting over 2,100 wines from 21 countries (2026). The event also highlighted Crémants de Luxembourg and non-alcoholic grape-based innovations exclusively in 2026. A digital wine search platform is available, listing over 2,000 registered wines, and the fair consistently attracts approximately 10,000 visitors annually (2025, 2024).
Concurrent programs enhance the visitor experience, including Primavera Masterclasses (60-90 min.) presented by experts from exhibitors and the Expovina Wine Trophy Master of Wine (2024), featuring winemakers and sommeliers (2026). Other attractions include the Taste-Off Battle with fabstWines tasting software (2026), a regular Pop-up corner with changing exhibitors (2026, 2024), the Primavera Lounge offering Wine Trophy wines and tapas (2026), and a Media Corner in collaboration with Falstaff and Vinum (2025, 2024).
Highlights
5 items- AUMA listed trade show.
- Held annually at Puls 5/Giessereihalle in Zurich, Switzerland.
- Featured around 95 producers and traders (2026) presenting over 2,100 wines from 21 countries (2026).
- Attracted approximately 10,000 visitors annually (2025, 2024).
- Offers Primavera Masterclasses and a digital Winesearch tool with over 2,000 registered wines.
FAQ
5 questionsWhen and where does EXPOVINA Primavera 2027 take place?+
EXPOVINA Primavera 2027 will take place from April 8 to April 15, 2027, at Puls 5/Giessereihalle in Zurich, Switzerland.
Who organizes EXPOVINA Primavera?+
The event is organized by EXPOVINA AG Gesellschaft für Wein-Ausstellungen.
What industries and products are covered at the fair?+
The fair covers the wine industry, showcasing wines from various countries, fresh vintages, and award-winning wines (2026). Specific offerings have included Crémants de Luxembourg and non-alcoholic grape-based innovations (2026).
How can I attend or exhibit at EXPOVINA Primavera?+
The event is open to both the Public and Professionals. Exhibitors can access a personalized portal to manage contact information and book additional services. Tickets for attendees can be purchased online in advance.
What are the practical participation details for exhibitors and attendees?+
Exhibitors can book additional services such as wine climate cabinets, power connections, and stand accessories. Additional expenses, approximately 40% of the net booth rent, cover catalog listing, invitation flyers, tasting glasses, wine assistance, cleaning, and electricity. Masterclasses can be booked in advance via the official Expovina Primavera website (2026).