Ferienmesse Bern

Ferienmesse Bern, established in 1986, is an annually held public fair in Switzerland that serves as a vital platform for the tourism industry to engage directly with its target audience. The event focuses on all aspects of travel and vacation, offering attendees a wide array of inspiration, practical tips, and exclusive offers for trips ranging from short getaways to extensive world tours. It is organized by BERNEXPO AG and takes place at BERNEXPO in Bern, Switzerland.

The exhibition features diverse core sectors, including "Bus & Reisen" for bus travel and tourism organizations, "Abenteuer auf 4 Rädern" for motorhome and self-drive holidays, "Meer & Mehr" showcasing beach holidays, cruises, and cultural trips, and "Berge & Wasser" for outdoor activities and nature experiences in Switzerland and neighboring countries. Exhibitors also present products and services related to camping, caravanning, and diving. The fair attracts Swiss travel enthusiasts and wanderlust seekers, particularly from the Swiss Plateau and Western Switzerland, within a catchment area of approximately 2 million inhabitants.

For exhibitors, Ferienmesse Bern offers significant value through high booking rates, a strong industry network, and opportunities for lead generation and building high-quality customer relationships. Exhibitors can also enhance their presence through lectures, performances, and features in the trade fair magazine. The 2027 edition is projected to host 200 exhibitors and welcome an expected 25,000 visitors across an exhibition area exceeding 23,000 m².