ZAGG

ZAGG is a prominent trade fair dedicated to the gastronomy and hotel industry, taking place every two years in Luzern, Switzerland. From October 25 to October 28, 2026, the event offers an attractive setting for professionals to discover new developments and trends, fostering connections with colleagues and business partners. It is recognized as an essential platform for information exchange and networking for all current and future professionals within the Swiss gastronomy and hotel industry.

The exhibition covers a comprehensive range of core sectors crucial to the industry. These include food in its various forms, technology and productivity solutions, sustainability practices, quality coffee and tea, diverse beverages, and essential services. Further areas encompass education and training, ambience and atmosphere design, and solutions for take-away and delivery. The event caters to a broad spectrum of applications, including restaurants, hotels, communal catering, bakeries, patisseries, confectioneries, take-away establishments, catering services, and butcher's shops.

Targeting professionals and young professionals in the Swiss gastronomy and hotel industry, ZAGG is organized by Zagg Wigra Expo AG and hosted at Messe Luzern. A notable highlight of the event is the "Battle of ZAGG," a competition where gastronomy businesses demonstrate their expertise across various disciplines, adding an engaging element to the trade fair experience.