FLORMART

FLORMART, also known as Flormart – Green Italy or FLORMART - MIFLOR, is an international trade fair for horticulture, greenery, and landscaping. Positioned as a central green hub, it facilitates connections among producers, nurserymen, garden centers, builders, public bodies, and real estate groups. The event aims to identify and develop current trends within the sector, transforming them into sales opportunities for specialized companies, while actively promoting values such as sustainability and biodiversity. With a rich history dating back to 1971, FLORMART held its 72nd edition in 2023, underscoring its long-standing commitment to the professional horticulture and landscape design community.

The exhibition features a comprehensive array of products and services across the green sector. Core exhibit categories include hardy plants, hothouse and indoor plants, pot-grown plants, cutting and young plants, cut flowers, and flower seeds. Equipment and supplies range from hothouse equipment, plant holders, fertilizers, and insect compounds to turf, flower soils, florists accessories, planting devices, and machines for greens. The event also covers creating and caring for green areas, design and innovation, technologies, research, management, startups, media, services, training, outdoor furniture, greenhouse growing technologies, and the integration of gardening with architecture and construction.

FLORMART attracts a diverse professional audience, including producers, nurserymen, garden centers, builders, public bodies, real estate groups, managers, growers, academics, florists, wholesalers, distributors, and designers. It serves as an essential marketing and communication platform, enabling operators to meet existing and potential clients, both domestic and international, in a single location. Exhibitors can leverage the event to engage with their sales networks, including agents, distributors, dealers, and large-scale retail, fostering the comparison of new trends in quality finished products and presenting their innovations to achieve sales objectives.