About this expo
MACFRUT is an international trade show dedicated to the fruit and vegetable industry, serving as a global meeting point for the entire fresh produce supply chain. It is a leading international exhibition connecting producers, technology providers, and top international buyers.
The event spans the entire value chain, from cultivation to trade, including post-harvest technologies, packaging, logistics, innovation, and global markets. Key exhibit sectors include Pre-Harvest (Biosolutions & Digital Technologies, Irrigation, Plant Nursery, Biotechnologies, Agrisolar, AI & Robotics), Post-Harvest (Production & Trade, Packaging, Post-harvest technologies, Cold chain technologies, Logistics and services, Berry Area, Red Planet), and Healthy Food (Spices and herbal products, Organic products, Healthy and minimally processed products). Other areas feature Mango & Avocado Explosion, International Focus & Partner Region, and a Start-Up Area.
Exhibitors gain opportunities to discover innovation, forge strategic partnerships, and generate B2B opportunities "from field to table," supported by a Business Matching Service. The target audience comprises producers, technology providers, international buyers, and fresh produce professionals. Concurrent events like conferences, workshops, and the Macfrut Academy enhance the experience.
Highlights
5 items- International trade show for the fruit and vegetable industry.
- Held annually at Rimini Expo Centre, Italy.
- AUMA listed.
- Features Pre-Harvest, Post-Harvest, and Healthy Food areas.
- Includes concurrent events such as Macfrut Academy.
FAQ
4 questionsWhen and where does it take place?+
MACFRUT will take place from April 20-22, 2027, at the Rimini Expo Centre in Rimini, Italy.
Who organizes it?+
The event is organized by Cesena Fiera S.p.A.
What industries and products are covered?+
MACFRUT covers the entire fruit and vegetable industry value chain, including cultivation, trade, post-harvest technologies, packaging, logistics, innovation, and global markets. Specific areas include Biosolutions & Digital Technologies, Irrigation, Plant Nursery, Biotechnologies, Agrisolar, AI & Robotics, Production & Trade, Packaging, Cold chain technologies, Logistics and services, Berry Area, Red Planet, Spices and herbal products, Organic products, and Healthy and minimally processed products.
How can I attend or exhibit?+
Visitors can obtain a free ticket. Information for becoming an exhibitor is available on the official website.