About this expo
FUTUREAG EXPO - POWERED BY AGRITECHNICA is a professional trade fair for agricultural machinery, innovation, and sustainable farming solutions organized by Hannover Fairs Australia Pty Ltd, with Deutsche Messe and DLG as co-organizers. The event is powered by Agritechnica and is held at Melbourne Showgrounds in Melbourne, VIC, Australia. Its primary focus is crop production, with a secondary focus on extensive livestock farming, showcasing technologies including automation, data integration, and next-generation farming solutions.
The event offers a dedicated Hosted Buyers Program and an exclusive dealer program for OEMs, connecting machinery manufacturers, technology providers, and agribusiness suppliers with buyers, dealers, distributors, and industry leaders actively investing in productivity and on-farm adoption. The AgriLeaders Program at the 2026 edition had over 100 Farm Managers confirmed.
FutureAg includes a free conference. The 2026 conference theme was "Precision with Purpose," exploring technologies, ideas, and challenges in modern agriculture including AI, automation, sustainability, workforce management, and on-farm performance. The target audience includes progressive farmers, agribusiness professionals, global innovators, and decision-makers.
Highlights
5 items- Held at Melbourne Showgrounds, Melbourne, VIC, Australia
- Organized by Hannover Fairs Australia Pty Ltd with Deutsche Messe and DLG as co-organizers, powered by Agritechnica
- Features a dedicated Hosted Buyers Program and an exclusive dealer program for OEMs
- AgriLeaders Program (2026) confirmed over 100 Farm Managers
- 2026 conference theme was "Precision with Purpose", covering AI, automation, sustainability, and on-farm performance
FAQ
5 questionsWho organizes FUTUREAG EXPO?+
The event is organized by Hannover Fairs Australia Pty Ltd, with Deutsche Messe and DLG as co-organizers. It is powered by Agritechnica.
Where is FUTUREAG EXPO held?+
The event takes place at Melbourne Showgrounds in Melbourne, VIC, Australia.
What are the main exhibit areas?+
The event focuses primarily on crop production, with a secondary focus on extensive livestock farming. It covers automation, data integration, and next-generation farming solutions.
What programs are available for exhibitors?+
Exhibitors can access a dedicated Hosted Buyers Program and an exclusive dealer program for OEMs, connecting them with buyers, dealers, distributors, and industry leaders.
What was the 2026 conference theme?+
The 2026 conference theme was "Precision with Purpose," exploring AI, automation, sustainability, workforce management, and on-farm performance.