About this expo
Hi JAPAN is Japan's premier trade show dedicated to functional and health ingredients, playing a pivotal role in the food development sector. This annual event, held in Tokyo, is a key gathering for professionals across Asia seeking to source a wide array of health, functional, supplement, and nutraceutical ingredients. It has been a driving force in industry innovation for over 31 years as of 2020.
Exhibitors at Hi JAPAN gain direct access to a targeted audience of decision-makers, including formulators, researchers, and brand owners, with active budgets and project timelines. The event provides a platform for generating new leads, showcasing products, and enhancing brand visibility through intent-based matchmaking and hosted buyer programs. The 2025 edition attracted approximately 38,000 industry professionals, highlighting its significance.
Taking place at the Tokyo Big Sight, Tokyo International Exhibition Center, Hi JAPAN offers a comprehensive experience. It is complemented by concurrent events such as FiT Japan, s-Tec Japan, and LLj. Japan, further enriching the opportunities for industry professionals.
Highlights
5 items- Japan's largest trade show for functional and health ingredients
- Attracted approximately 38,000 industry professionals (2025)
- Held at Tokyo Big Sight, Tokyo International Exhibition Center
- AUMA listed
- Concurrent events include FiT Japan, s-Tec Japan, and LLj. Japan
FAQ
4 questionsWhen and where does Hi JAPAN 2026 take place?+
Hi JAPAN 2026 will be held from October 14-16, 2026, at the Tokyo Big Sight, Tokyo International Exhibition Center, in Tokyo, Japan.
Who organizes Hi JAPAN?+
The event is organized by Informa Markets.
What industries and products are covered at Hi JAPAN?+
Hi JAPAN covers functional and health ingredients, supplements, and nutraceutical ingredients. It is also recognized as a Natural Food Ingredients Exhibition and a core event for food development.
How can I attend or exhibit at Hi JAPAN?+
Hi JAPAN is open to industry professionals, including formulators, researchers, and brand owners. Exhibitors can generate new leads, showcase products, and raise brand awareness, benefiting from direct access to the target audience, intent-based matchmaking, and hosted buyer programs.