JFEX

JFEX, the JAPAN INT'L FOOD & BEVERAGE EXPO, is a premier B2B trade exhibition dedicated to food and beverages from around the world. It serves as a vital platform for international F&B companies aiming to establish or expand their presence within the Japanese and broader Asian markets. The event emphasizes high-quality products and facilitates connections between global brands and influential buyers. JFEX is held twice annually, with both Summer and Winter editions. The upcoming Winter edition is scheduled from November 11 (Wednesday) to November 13 (Friday), 2026, at Tokyo Big Sight in Tokyo, Japan, with daily exhibition hours from 10:00 to 17:00.

The exhibition features several specialized zones, including JFEX FOOD for processed foods, confectionery, beverages, and ingredients; JFEX WINE & SPIRITS for a wide array of alcoholic and non-alcoholic drinks; JFEX PREMIUM showcasing luxury and high-end food and beverage items; JFEX FRESH for produce, seafood, and meats; JFEX NEXT focusing on innovative plant-based and sustainable products; and JFEX INBOUND, a curated selection appealing to foreign visitors. This comprehensive structure ensures a diverse range of products for all attendees.

JFEX targets a professional audience comprising importers, distributors, retailers, wholesalers, restaurant and hotel owners, manufacturers, and professionals from the food industry, including e-commerce operators and hospitality groups. The event enhances business opportunities through "Targeted Matchmaking" and a structured matchmaking system, enabling visitors to secure high-value appointments. It is co-located with "JAPAN'S FOOD" EXPORT FAIR and Food LogiX, offering a complete ecosystem of Japanese food exporters, international F&B brands, and logistics solutions. The JFEX AWARDS also celebrate standout products, with categories like New to Japan and Wellness.