About this expo
The IFS-International Franchise Show is an integrated exhibition dedicated to the franchise industry, covering its entire value chain. Held annually at the COEX Convention & Exhibition Center in Seoul, South Korea, this event provides a crucial platform for aspiring entrepreneurs, franchisees, and franchisors to assess and compare franchise standards for selection, operation, and expansion. It showcases established brands, operational data, revenue models, and practical expertise, offering a realistic view of the franchise business landscape.
The show facilitates the development of franchise growth strategies, extending from the Korean market to the international stage. Exhibitors include brands with disclosure documents officially registered with the Korea Fair Trade Commission, ensuring a high standard of participation in the IFS Franchise Zone. The event attracts a diverse audience, including master franchisors, multi-unit franchisees, startup founders, retailers, and investors seeking scalable F&B, service, and retail concepts.
Scheduled from October 22 to October 24, 2026, the IFS-International Franchise Show is organized by Reed Exhibitions Korea, hosted by the Korea Franchise Association, and co-organized by COEX. It aims to connect franchise brands with investors and distribution channels, offering exhibitors access to the South Korean franchise sector, which was valued at $120.8 Billion (2025), and opportunities to meet qualified buyers and investors actively planning new franchise ventures.
Highlights
5 items- AUMA listed event.
- Held at COEX Convention & Exhibition Center, Seoul, South Korea.
- Features 264 exhibitors (2026) and over 20,000 visitors (2026).
- Connects with a $120.8 Billion South Korean franchise market (2025).
- Concurrent programs include Franchise Zone, Retail Zone, Seminar Consulting, and Biz-matching.
FAQ
5 questionsWhen and where does it take place?+
The IFS-International Franchise Show will be held from October 22 to October 24, 2026, at the COEX Convention & Exhibition Center in Seoul, South Korea.
Who organizes it?+
The event is organized by Reed Exhibitions Korea and hosted by the Korea Franchise Association. COEX is also listed as an organizer.
What industries and products are covered?+
The show covers a wide range of sectors including Food Franchises, Cafe & Dessert, Education, Kids & Pet Services in the Franchise Zone. The Retail Zone features Kitchen Equipment, POS & Smart Ordering, and Unmanned & Automation solutions. Additional sectors mentioned for 2025 include F&B, Retail, Service, Consulting, and Suppliers.
How can I attend or exhibit?+
The event is open to both the Public & Professionals. Exhibitors can connect with franchise brands, investors, and channels, reaching entrepreneurs and store expansion buyers in Korea and the Asia-Pacific region.
Are there specific eligibility requirements for exhibitors?+
Yes, only brands with disclosure documents officially registered with the Korea Fair Trade Commission are eligible to participate in the IFS Franchise Zone. The event also offers one-to-one business matching services to connect with overseas master franchisors and industry-specific buyers (2025).