infa

infa, held annually in Hannover, Germany, is recognized as one of the country's largest experiential and shopping trade fairs. Positioned as an 'Information and Sales Exhibition,' it effectively merges informational content with direct sales opportunities. The event aims to foster connections between exhibitors and a diverse audience, including German and European local retailers, consumer brands, and household buyers, spanning consumer shopping, family lifestyle, and regional retail channels.

The exhibition is structured into various thematic worlds, some of which also function as independent fairs. These include 'Lebensart' (The Lifestyle Theme World), 'Bauen & Wohnen' (Renovate, build and furnish), 'Beauty & Wellness' (Everything your heart desires), 'Food Trucks' (Specialties for all Tastes), 'Basar der Nationen' (The World under one Roof), 'Markthalle' (Kitchen, Cooking and Enjoyment), and 'Christmas' (Germany's most beautiful Christmas Fair). These diverse sectors allow visitors to explore trends and novelties across areas such as multimedia, toys, furnishings, and culinary delights.

infa caters to both industry professionals and the general public, offering a comprehensive platform for discovery and commerce. The event is organized by Deutsche Messe AG and takes place at the Hannover Messegelände, utilizing several halls. With its broad scope and focus on consumer goods and lifestyle, infa provides a significant annual marketplace for exhibitors to reach a wide audience.