About this expo
MHH Erlebniswelten is a prominent annual consumer fair held at Messegelände in Essen, Germany, designed for visitors to actively experience, touch, and try out a wide array of products. Recognized as NRW's largest and one of its most diverse consumer events, it serves as an inspiring platform combining entertainment with shopping opportunities. The fair focuses on the latest trends and products across the worlds of fashion, home, and crafts, providing a dynamic environment where "real interest turns into real sales: live, engaging and experience-driven."
Exhibitors at MHH Erlebniswelten benefit from a unique opportunity to boost brand visibility and reach thousands of eager, high-spending visitors, including German and European local retailers, consumer brands, and household buyers. The event is strategically timed to support strong year-end business, allowing companies to present their offerings directly to a highly engaged audience.
The fair features five distinct themed worlds—Genusswelt, Stilwelt, Aktivwelt, Klimawelt, and Weihnachtswelt—showcasing everything from specialty foods and home decor to fitness, sustainable technologies, and festive items. This comprehensive range ensures a rich and varied experience for all attendees.
Highlights
5 items- Held annually at Messegelände in Essen, Germany.
- AUMA listed.
- Features concurrent events including "LebensArt meets MHH Erlebniswelten" and children's sports tournaments (2026).
- Open to the public, focusing on consumer engagement and direct sales.
- Organized by Messe Essen GmbH.
FAQ
5 questionsWhen and where does MHH Erlebniswelten 2026 take place?+
MHH Erlebniswelten 2026 takes place from November 5 to November 8, 2026, at Messegelände in Essen, Germany. Daily opening hours are from 10:00 a.m. to 6:00 p.m.
Who organizes this event?+
The event is organized by Messe Essen GmbH.
What industries and products are covered at the fair?+
The fair covers trends and products in fashion, home, and crafts. It features five themed worlds: Genusswelt (Specialty Foods, Beverages, Regional Specialties), Stilwelt (Home Decor, Fashion Accessories, Beauty and Jewelry), Aktivwelt (Fitness, Leisure Travel, Wellbeing), Klimawelt (Heating Systems, Photovoltaics, Charging Solutions), and Weihnachtswelt (Festive Decor, Gift Ideas, Winter Home Styling).
How can I attend or exhibit at MHH Erlebniswelten?+
Companies interested in exhibiting can find application forms for 2026, including specific forms for Start-Ups, and Terms and Conditions of Participation in PDF format. The event is open to the public for attendance.
Are there any specific fees for exhibitors?+
Exhibitors are subject to an AUMA fee of €0.60 per sqm, an obligatory media package fee of €159.00, and an energy and environmental flat rate of €6.00 per sqm for areas up to 150 sqm.