interpack CHINA (formerly Shanghai World of Packaging (swop)

interpack CHINA, previously known as Shanghai World of Packaging (swop), stands as China's leading packaging exhibition and a premier member of the interpack alliance. This event is strategically positioned as a core hub for international-Chinese industry dialogue and technology transfer, aiming to bring together global and local companies to engage with one of the world's most rapidly expanding packaging markets. The exhibition focuses on the entire value chain, showcasing packaging production, materials, and printing, alongside innovative processing and packaging machinery and intelligent production lines. It caters to a broad spectrum of end-use industries, including food, beverage, confectionery, baked goods, pharmaceuticals, cosmetics and daily care products, non-food consumer goods, and industrial goods.

For exhibitors, interpack CHINA offers direct access to the dynamic Chinese packaging market, providing a significant opportunity to boost brand awareness and generate valuable leads. The event facilitates intent-based matchmaking, connecting exhibitors with decision-makers who possess active budgets and project timelines. A "worry-free package" is available, covering prime positioning and stand construction, allowing exhibitors to concentrate on client engagement and maximizing their return on investment.

The target audience includes trade visitors and decision-makers from the aforementioned end-use industries, alongside domestic manufacturers of processing and packaging machinery and materials, global companies, industry professionals, procurement managers, distributors, and retailers. Held annually, the 2026 edition is scheduled for November 16-18 at the SNIEC - Shanghai New International Expo Centre in Shanghai, China, and is organized by Messe Düsseldorf (Shanghai) Co., Ltd. with Adsale Exhibition Services Ltd. as co-organizer.