About this expo
The Shanghai International Advert, Print, Pack, Paper Exposition (APPPEXPO) is a significant annual event positioned as "The Largest Advertising, Printing, and Packaging Event in China!". Scheduled from March 3 to March 6, 2027, at the National Exhibition and Convention Center (Shanghai), this exposition serves as a vital platform for professionals to explore the latest technologies, trends, and innovations within the advertising and printing sectors. The 2027 edition is guided by the theme "Advanced·Augmented·Aligned," emphasizing high-end development, intelligence, green initiatives, and high efficiency across the industry.
Exhibitors at APPPEXPO comprehensively showcase achievements across various core sectors. These include inkjet printing, cutting, engraving, materials, signage, displays, commercial retail solutions, lighting, textile printing, quick printing, packaging, and industrial digital printing applications. The event's scope also covers graphic printing, ensuring a broad representation of the industry's advancements.
The exposition attracts a diverse audience, including suppliers, advertising agencies, graphics producers, and project buyers from East China and export markets, connecting them with industry professionals. The "Advanced·Augmented·Aligned" theme underscores the event's commitment to driving digital transformation, sustainability, and cross-industry integration. It fosters collaboration across equipment, materials, technologies, and services, promoting AI-powered manufacturing, digital innovation, and a circular economy, ultimately building a collaborative industry ecosystem for resource sharing and business opportunities.
Highlights
5 items- UFI Approved International Event
- Held annually at the National Exhibition and Convention Center (Shanghai)
- Positioned as "The Largest Advertising, Printing, and Packaging Event in China!"
- Organized by Shanghai Modern International Exhibition Co., Ltd.
- Features a 2027 theme of "Advanced·Augmented·Aligned"
FAQ
4 questionsWhen and where does it take place?+
The Shanghai International Advert, Print, Pack, Paper Exposition (APPPEXPO) is scheduled from March 3 to March 6, 2027. It takes place at the National Exhibition and Convention Center (Shanghai), located at 1888 Zhuguang Road, Qingpu District, Shanghai.
Who organizes it?+
The event is organized by Shanghai Modern International Exhibition Co., Ltd.
What industries and products are covered?+
The exposition covers a wide range of products and services within the advertising and printing industries. This includes inkjet printing, cutting, engraving, materials, signage, displays, commercial retail solutions, lighting, textile printing, quick printing, packaging, graphic printing, and industrial digital printing applications.
How can I attend or exhibit?+
Visitors can register for free using the 'I want to visit' or 'REGISTER FOR FREE' entry options. The event is open to both the public and professionals.