ISOT (within LIFE STYLE WEEK)

ISOT (International Stationery & Office Products Fair Tokyo) is a long-established B2B trade show dedicated to stationery, office supplies, writing instruments, and creative goods. Held annually as a core component of LIFESTYLE Week, this event provides a vital business platform for industry professionals to explore the latest trends and source innovative products from both Japanese and international markets.

The exhibition showcases a comprehensive range of products, including stationery, paper goods, and various office supplies. Specific examples encompass pens, pencils, notebooks, schedule books, memo pads, sticky notes, masking tapes, greeting cards, files, folders, binders, scissors, cutter knives, rulers, staplers, pencil sharpeners, and pen cases. Exhibitors can enhance their visibility by participating in the STATIONERY OF THE YEAR AWARD, which draws increased visitor attention. International exhibitors benefit from dedicated support, including pre-show webinars on Japanese business culture and market entry strategies, alongside personalized 1-on-1 guidance from an Exhibitor Success Team for booth decoration and advice.

The event attracts a diverse professional audience, including buyers from retail, wholesale, interior design, fashion, and e-commerce sectors. Key attendees comprise major retailers, department stores, select shops, and importers from across Japan and Asia. Notable buyers include ANA TRADING, ITOCHU, MARUBENI INTEX, MITSUBISHI CORP, ITOCHU FASHION, DEAN&DELUCA, ITO-YA, LOFT, MUJI, HANDS, DAIMARU MATSUZAKAYA, ISETAN MITSUKOSHI, MATSUYA, TAKASHIMAYA, SOGO, AEON Retail, Cainz, ITO-YOKADO, and SHIMACHU.