About this expo
The Japan Intl. Franchise Show serves as Japan's premier trade event for franchisers and new businesses looking for strategic partners, and is also considered one of the largest franchise exhibitions in the Asian region. The event's core objective is to foster connections between franchise brands, investors, and various franchise channels, thereby facilitating the expansion of store networks across Japan and the broader Asia-Pacific area. Key industry categories covered include Banking, Real Estate, Finance, Franchise, and Investment.
The exhibition features a diverse range of core exhibit sectors designed to cater to specific business needs. These include the Food Franchise Zone (Fast Food, Restaurants, Cafe and Bakery), Retail and Service Franchise Zone (Convenience Stores, Specialty Stores, Consumer Services), Business Partner Recruitment Zone (Distributor Recruitment, Business Partnerships, Opening Support), Store and Retail DX Zone (Store Systems, Retail DX, Location Strategy), Consulting and Information Service Zone (Franchisor Setup, Franchise Consulting, Information and Publication), and the International Zone (Overseas Brands, Japan Market Entry, Channel Partnerships).
This annual event attracts a professional audience, including franchisers, investors, and suppliers, all seeking to network, identify new prospects, and enhance their organizations. Many exhibiting franchisors specifically aim to find master franchisee partners for Japan and Asia, making it a crucial platform for regional portfolio expansion. The show is open to professionals and targets individuals and brands from sectors such as food and beverage, elderly care, and couriers and deliveries, alongside franchisee candidates.
Highlights
5 items- 201 exhibitors (2026)
- Over 30,000 visitors (2026)
- AUMA listed
- Held annually at Tokyo Big Sight
- Japan's largest trade show for franchisers and new businesses
FAQ
4 questionsWhen and where does the Japan Intl. Franchise Show take place?+
The upcoming edition is scheduled for March 3-5, 2027, at Tokyo Big Sight, located at 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan.
Who organizes the Japan Intl. Franchise Show?+
The event is organized by NIKKEI MESSE Overseas Contact Office c/o Space Media Japan Co., Ltd. Other entities mentioned as organizers include Nikkei Inc. and Japan Jing Ji Xin Wen She.
What industries and products are covered at the show?+
The show covers industries such as Banking, Real Estate, Finance, Franchise, and Investment. Exhibit sectors include Food Franchise, Retail and Service Franchise, Business Partner Recruitment, Store and Retail DX, Consulting and Information Service, and International Zone.
Who is the target audience for this event?+
The event is open to professionals, targeting franchisers, new businesses seeking partners, investors, and suppliers. It also attracts master franchisee candidates and brands from sectors like food and beverage, elderly care, and couriers and deliveries.
