About this expo
Licensing China 2027, also known as Shenzhen International Licensing & Licensed Product Fair, is scheduled to take place from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Center in Shenzhen, China. This annual event serves as a dedicated platform for professionals in the licensing sector. The fair expanded into an individual event in 2020, having previously been a specific licensing product zone within the larger Toy & Hobby China (Shenzhen International Toy & Hobby Fair).
The event is open to professionals and provides an opportunity to explore a diverse range of licensed images, brands, and characters. The 2026 edition, which was held concurrently with Toy & Hobby China and Baby & Stroller China, covered a gross exhibition space of 130,000 sqm. It hosted 1,495 exhibitors from 8 countries & regions and attracted 77,031 visitors from 83 countries and regions. Over 600 licensed images, brands, and characters were featured in 2026.
Exhibitors can participate by choosing between raw space, with a minimum of 36 sqm, or standard booth packages, which require a minimum of 9 sqm.
Highlights
5 items- Annual event held at Shenzhen World Exhibition & Convention Center
- AUMA listed
- Gross exhibition space of 130,000 sqm (2026)
- 1,495 exhibitors (2026) and 77,031 visitors (2026)
- Over 600 licensed images, brands, and characters featured (2026)
FAQ
5 questionsWhen and where does Licensing China 2027 take place?+
Licensing China 2027 is scheduled from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Center in Shenzhen, China.
Who organizes Licensing China?+
The event is organized by the Guangdong Toy Association (GDTA).
What industries and products are covered at Licensing China?+
The fair focuses on the licensing industry, featuring licensed images, brands, and characters, as well as licensed products.
How can I attend or exhibit at Licensing China 2027?+
The event is open to professionals. Exhibitors can participate by choosing between raw space or standard booth packages.
What are the participation details for exhibitors?+
Raw space requires a minimum of 36 sqm and is priced at RMB 1,450/sqm. Standard booth packages require a minimum of 9 sqm, cost RMB 1,900/sqm, and include 1 fascia, 1 table, 2 chairs, 1 power socket (300w), 3 spotlights, and 1 garbage bin.