About this expo
Music China is an international exhibition dedicated to the global musical instrument industry, holding a prominent position as Asia Pacific's largest sourcing venue. Certified by the UFI (Global Association of the Exhibition Industry), this event provides a high-density B2B platform for industry professionals. The 2026 edition is scheduled from October 28 to 31, 2026, and will take place at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.
The exhibition showcases a comprehensive array of products and services. Core exhibit sectors include various musical instruments such as accordions, brass, electronic, percussion, pianos, stringed, traditional Chinese, and woodwind instruments. Additionally, it features accessories, music education resources, music-related computer hardware and software, recording and studio equipment, sheet music, and industry services. Further categories encompass amps & pro audio, music technology, music therapy, and instrument processing materials.
Music China attracts a diverse professional audience, including manufacturers, dealers, agents, distributors, wholesalers, retailers, importers & exporters, educators, and professional buyers. Beyond the exhibition floor, the event hosts a variety of fringe programs, including educational workshops, industry forums, master classes, and live music performances, fostering networking and knowledge exchange within the music community.
Highlights
5 items- UFI approved and AUMA listed
- Held at Shanghai New International Expo Centre (SNIEC)
- 150,000 sqm show space (2024)
- 1,800 exhibitors (2024) and 119,083 visitors (2024)
- Features concurrent events like Music China Connect+ and Into the Music Tech Groove 2026
FAQ
5 questionsWhen and where does it take place?+
Music China 2026 will be held from October 28 to 31, 2026, at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.
Who organizes it?+
Music China is organized by China Musical Instruments Association (CMIA), Shanghai Intex Exhibition Co., Ltd., and Messe Frankfurt (HK) Ltd.
What industries and products are covered?+
The event covers the global musical instrument industry, featuring products such as accordions, brass, electronic, percussion, pianos, stringed, traditional Chinese, and woodwind instruments. It also includes accessories, music education, music technology, recording equipment, and sheet music.
How can I attend or exhibit?+
Visitors can pre-register on the official website. Exhibitors can participate by booking standard packages or raw space, with an early bird discount available for applications submitted before March 30, 2026.
What are the practical participation details?+
Visitors without a Mainland China ID card must present ID documents at the overseas counter at the exhibition site to exchange for a visitor badge. Exhibitor fees vary by zone and package type, with a corner booth surcharge.