About this expo
Marca by BolognaFiere & ADM is Italy's leading international trade show focused on private label (Marca del Distributore) products. Organized by BolognaFiere S.p.a. in collaboration with ADM (Associazione della Distribuzione Moderna), this annual event takes place in Bologna, Italy, at the BolognaFiere venue.
The exhibition showcases private label food and non-food products, fresh produce (Marca Fresh), and technology and services for private label production (Marca Tech), including co-packing and contract manufacturing. Exhibitors include private label producers and co-packers. The event serves as a crucial platform for professionals, attracting buyers from modern distribution chains and strategic international buyers.
The 23rd edition is scheduled for January 14-15, 2027. It facilitates business connections, knowledge exchange through institutional conferences and Marca Talks, and recognizes innovation with the Marca Awards. The previous edition in 2026 set records with over 25,000 professional visitors and 1,540 exhibiting companies.
Highlights
5 items- Scheduled for January 14-15, 2027, at BolognaFiere, Bologna, Italy.
- AUMA listed.
- Over 25,000 professional visitors (2026).
- 1,540 companies exhibited (2026).
- Features core sectors including private label food, non-food, fresh products, and technology.
FAQ
5 questionsWhen and where does it take place?+
The 23rd edition of Marca by BolognaFiere & ADM will take place from January 14-15, 2027, at BolognaFiere in Bologna, Italy.
Who organizes it?+
The event is organized by BolognaFiere S.p.a. in collaboration with ADM (Associazione della Distribuzione Moderna).
What industries and products are covered?+
Marca by BolognaFiere & ADM covers private label food and non-food products, fresh products (Marca Fresh), and technology and services for private label production, including co-packing and contract manufacturing.
How can I attend or exhibit?+
The event is open to professionals. For information on how to attend or exhibit, including buyer registrations, please visit the official website.
Are there any specific participation details?+
Buyer registrations are currently open for the 23rd edition. Further details on participation can be found on the official website.