About this expo
marke(ding) Wien - die Werbemittelmesse is recognized as Austria's largest promotional products fair and a specialist trade show dedicated to haptic promotion and visual communication. Positioned as a "trend barometer and instigator of the Austrian promotional products landscape," the event brings together industry professionals annually. The 17th edition will be held on April 8, 2027, at the Hofburg Vienna.
The exhibition showcases a wide array of products and services, including promotional products, visual communication solutions, advertising furniture, outdoor advertising, digital signage, and event-related items. Core exhibit sectors also feature advertising systems and diverse product categories such as writing instruments, textiles, cosmetics, IT solutions, and design articles. Exhibitors benefit from an "ideal platform to exchange ideas, make contacts and start new cooperations," fostering "long-term visibility" within the market.
The event targets decision-makers from management, purchasing, and marketing, exclusively welcoming industry end-customers. Promotional product dealers and resellers are specifically excluded, ensuring a focused environment for direct engagement. Organized by Markeding e.U Martin Zettl with the support of six agencies, marke(ding) Wien is an AUMA-listed event, underscoring its professional standing in the B2B sector.
Highlights
5 items- 17th edition of the event
- Largest promotional products fair in Austria
- AUMA listed
- Held at Hofburg Vienna
- 145 exhibitors (2026) and over 2,500 specialist visitors (2026)
FAQ
5 questionsWhen and where does it take place?+
marke(ding) Wien - die Werbemittelmesse will be held on April 8, 2027, at the Hofburg Vienna in Vienna, Austria.
Who organizes it?+
The event is organized by Markeding e.U Martin Zettl, with support from six agencies: Forum Werbemittel, kw open promotion, Mitraco, Nowak Werbeartikel, Pro Concept, and Wertpräsent.
What industries and products are covered?+
The exhibition focuses on haptic promotion and visual communication, covering promotional products, advertising systems, visual communication, advertising furniture, outdoor advertising, digital signage, and event-related items. Product categories include writing instruments, textiles, cosmetics, IT solutions, and design articles.
How can I attend or exhibit?+
Free visitor tickets can be secured via online registration starting from February 2027. Information on becoming an exhibitor is also available.
What are the participation details for visitors?+
The event is exclusively for industry end-customers, targeting decision-makers from management, purchasing, and marketing. Promotional product dealers and resellers are excluded from visiting, and admission for trade visitors is at the discretion of the organizer and co-organizers.