About this expo
MATKA — the Nordic Travel Fair — is held at Messukeskus (Helsinki Expo and Convention Centre) in Helsinki, Finland. Organized by The Finnish Fair Corporation, the event brings together travel industry professionals, companies, and destinations. The venue features seven exhibition halls, 40 meeting rooms, a 4,400-seat Amfi Hall auditorium, and a total exhibition area of 58,000 m2. MATKA 2027 runs from January 20-24, 2027.
Attendance and participation have been consistent across recent editions. In 2026, approximately 1,000 exhibitors from around 60 countries participated alongside 56,400 visitors. The 2025 edition attracted 850 exhibitors from around 70 countries and over 56,000 visitors. In 2024, around 900 exhibitors from approximately 70 countries were present with over 50,000 visitors. The 2023 edition recorded more than 900 exhibitors from 70 countries and over 50,000 visitors. The exhibition showcases domestic and international destinations, tour operators, airlines, hotel chains, and travel tech providers, covering categories including travel agencies, accommodation, air/sea/rail/road traffic, sustainable travel solutions, and cultural experiences.
The 2027 program is structured in three segments. The Matka Workshop Day (January 20, 2027) features pre-scheduled one-on-one meetings between buyers and suppliers. The Professional Day (January 21, 2027) runs from 9:00 to 18:00 and includes an opening and Afterwork event from 18:00 to 20:00. The Matka Business Forum and the Matkatieto Seminar, organized in collaboration with the Association of Finnish Travel Industry (SMAL), are part of the professional program. A ticket to MATKA also grants free entry to the Helsinki Caravan Fair (Caravan-messut), held concurrently from January 22-24, 2027.
Highlights
5 items- MATKA 2026 attracted approximately 1,000 exhibitors from around 60 countries and 56,400 visitors
- The venue Messukeskus in Helsinki has seven exhibition halls, 40 meeting rooms, and a 4,400-seat Amfi Hall auditorium across 58,000 m2
- MATKA 2027 includes a Workshop Day (January 20), Professional Day (January 21), and public days (January 22-24)
- A MATKA ticket also grants free entry to the concurrent Helsinki Caravan Fair (Caravan-messut)
- The Matka Workshop Day features pre-scheduled one-on-one meetings between buyers and suppliers
FAQ
5 questionsWhat is MATKA?+
MATKA is the Nordic Travel Fair, held at Messukeskus (Helsinki Expo and Convention Centre) in Helsinki, Finland. It is organized by The Finnish Fair Corporation and is recognized as Northern Europe's largest travel industry event.
When does MATKA 2027 take place?+
MATKA 2027 runs from January 20-24, 2027. The Workshop Day is January 20, the Professional Day is January 21 (9:00-18:00), and public days are January 22-24.
What is the Matka Workshop Day?+
The Matka Workshop Day (January 20, 2027) features pre-scheduled one-on-one meetings between buyers and suppliers. Registration opens in October 2026.
What ticket options are available for MATKA 2027?+
Adult tickets range from 19 EUR (purchased until January 7, 2027) to 27 EUR (at the ticket office during the event). Family tickets (up to 2 adults and 3 children ages 7-17) range from 39 EUR to 55 EUR. Children under 7 enter free. Travel industry professionals and students can register for free admission in advance.
Is there a concurrent event at MATKA 2027?+
Yes. A MATKA ticket also provides free entry to the Helsinki Caravan Fair (Caravan-messut), held concurrently from January 22-24, 2027.