About this expo
NRF 2026: Retail's Big Show Europe is a significant event within the NRF global network, complementing its established shows in New York and Singapore. Held annually in Paris, France, from September 15–17, 2026, at Paris Expo Porte de Versailles, this exhibition functions as a leading cross-border platform for the retail sector. It is designed to redefine the industry by offering a European perspective and gathering professionals to reshape the retail landscape.
The event focuses on the future of retail, addressing key challenges and opportunities. Exhibitors showcase the latest retail solutions and breakthrough technologies across core sectors such as intelligent supply chains, personalized customer journeys, circular design, cross-border collaborations, Agentic AI and customer services, demand forecasting and personalization, creating community and embracing influencers, licensing, IP and new business models, and retail media. Exhibiting offers opportunities to boost brand awareness, network with international buyers and decision-makers, develop business, and promote solutions, supported by a Business Meetings program for targeted matchmaking.
NRF 2026: Retail's Big Show Europe targets a broad audience of retail professionals, including senior retail leaders, top industry executives from across all of retail, retailers, brands, and solution providers. Specific attendees include retail technology leaders, e-commerce executives, AI and innovation teams, international retail strategists, retail technology vendors, and enterprise operations leaders. Visitors can explore the expo floor, attend various concurrent programs like CEO Only sessions, Innovators Showcase, Startup Hub, and Keynote sessions, and gain insights into recalibrating the industry landscape through a European lens.
Highlights
5 items- Attracts 12,000 professionals (2026) and 525 exhibitors (2026)
- Held at Paris Expo Porte de Versailles, Pavilions 4 & 6
- AUMA listed
- Features concurrent programs including CEO Only sessions, Innovators Showcase, and Startup Hub
- Organized by National Retail Federation (NRF) and Comexposium
FAQ
5 questionsWhen and where does it take place?+
NRF 2026: Retail's Big Show Europe will be held from September 15–17, 2026, at Paris Expo Porte de Versailles in Paris, France. The exhibition spans Pavilions 4 & 6.
Who organizes it?+
The event is organized by the National Retail Federation (NRF) and Comexposium. The National Retail Federation is described as the world's largest and most influential retail trade association, and Comexposium is one of the world's leading organizers of professional and consumer events.
What industries and products are covered?+
The event focuses on the future of retail, addressing major challenges and opportunities. Key themes for the 2026 edition include intelligent supply chains, personalised customer journeys, circular design, cross-border collaborations, Agentic AI and customer services, demand forecasting and personalisation, creating community and embracing influencers, licensing, IP and new business models, and retail media. The expo floor features the latest retail solutions and breakthrough technologies.
How can I attend or exhibit?+
Professionals can register through the official website. Exhibitors can participate to boost brand awareness, network, develop business, and promote solutions. The deadline for exhibitor registration is September 15, 2025, subject to space availability.
Practical participation details.+
Pass types for 2026 include the Expo Pass and All-Access Pass. Retailers can get a free Expo Pass or an All-Access Pass for €449 (excluding VAT), increasing to €649 after July 31. Non-retailers pay €449 (excluding VAT) for an Expo Pass or €949 (excluding VAT) for an All-Access Pass. The non-retailer All-Access Pass is limited to a maximum of 3 passes per company (2026).