NS - Notes Shanghai

NS - Notes Shanghai is a leading B2B trade show for the fragrance industry, taking place from 2026-10-14 to 2026-10-17 at the West Bund Convention Center in Shanghai, China. Organized by Notes Shanghai Exhibition Co. Ltd. in collaboration with Messe Frankfurt (Shenzhen) Co Ltd., this event is recognized as China's inaugural industry-specific exhibition for fragrance. It aims to elevate the domestic boutique fragrance sector to international standards, fostering originality and innovation across the industry.

The exhibition showcases a diverse range of products and services within the fragrance sector, including boutique fragrance brands, perfumers, fine fragrances, home fragrances, and traditional Chinese incense. It attracts a broad audience of professionals, including fragrance brands, perfumers, industry professionals, media, creators, and social media influencers, alongside fragrance lovers and consumers. NS - Notes Shanghai provides a vital platform for networking, cultural exchange, and industry dialogue, facilitating global connections and offering local brands an opportunity to present unique Chinese fragrance aesthetics to an international market.

Past editions have demonstrated significant scale, with the Spring 2026 event featuring over 200 brands, 60% of which were international, across more than 6,000 square meters of exhibition space. It drew over 8,000 professional buyers and 12,000 consumers, alongside 600+ creators and influencers. The Spring 2025 edition hosted over 200 domestic and international boutique fragrance brands within a 4,000-square-meter art exhibition space, attracting more than 15,000 professional attendees and fragrance enthusiasts.