PRIVATE LABEL & LICENSING MIDDLE EAST (FORMERLY PRIME DUBAI)

PRIVATE LABEL & LICENSING MIDDLE EAST, formerly PRIME DUBAI, is the premier dedicated exhibition for the private label and licensing industry in the Middle East and North Africa (MENA) region. It uniquely brings together manufacturers and producers of consumer goods, including food and beverages, with key buyers from the Gulf and North African markets to address the growing demand for private label products. The event acts as a vital platform for private label suppliers, brand licensors, and contract manufacturers within the F&B and retail sectors.

Exhibitors include global FMCG manufacturers and suppliers, showcasing a wide array of products. Core exhibit sectors encompass both food and non-food items. Food categories range from fresh produce, dairy, meat, and beverages to premium, gourmet, ethnic, halal, healthy, and baby foods, as well as pet foods. Non-food products include cosmetics, home cleaning, personal hygiene, beauty products, packaging, garden supplies, car care, paper goods, batteries, and plastics, all suitable for private label sales by store chains and wholesalers. Contract manufacturing products and licensed trademark products are also prominently featured.

The exhibition targets key buyers from the MENA region, including retailers, distributors, FMCG brands, e-commerce businesses, manufacturers, and licensing professionals. Specific attendees include representatives from major retailers, HORECA groups, and procuring manufacturers, with decision-makers from companies like Amazon, Carrefour, Aldi, Lulu Hypermarkets, and Emirates Airlines among past attendees. The event offers exhibitors a direct opportunity to penetrate these markets, expand their professional network, and engage in face-to-face meetings facilitated by a dedicated match-making program.