About this expo
The Saudi Franchise Expo, held annually in Jeddah, is recognized as the premier franchise exhibition in both Saudi Arabia and the broader GCC region. This significant event serves as a dynamic business platform, fostering connections between aspiring entrepreneurs, investors, and a wide array of local and international franchise brands spanning various sectors. Its core mission aligns with Saudi Arabia's Vision 2030, specifically by promoting the development and diversification of non-oil business sectors within the Kingdom.
For franchises aiming to expand their presence in the Saudi market, the expo offers a valuable opportunity to engage with industry leaders and explore new business ventures. The Saudi franchise market is experiencing robust growth, with an annual rate of 27% and contributing nearly 50% to the Middle East and Africa's franchise market, which is valued at $15 billion. The event attracts top-tier local, regional, and international franchises, providing a comprehensive showcase of opportunities.
The expo's target audience includes entrepreneurs, investors, aspiring business owners, and individuals new to the franchising landscape. Beyond the exhibition floor, attendees can benefit from a range of concurrent programs, including educational seminars covering topics such as franchise laws and business ownership, as well as specialized SFE Workshops and Consultants Clinics. These offerings provide vital consultations for local brands considering international expansion and support overall business development.
Highlights
5 items- Largest franchise expo in Saudi Arabia and the GCC region.
- AUMA listed event.
- Hosted at the Jeddah Center for Exhibitions and Events.
- Features educational programs, SFE Workshops, and Consultants Clinics.
- Supports Saudi Arabia's Vision 2030 objectives.
FAQ
4 questionsWhen and where does it take place?+
The Saudi Franchise Expo takes place from November 23 to November 25, 2026, at the Jeddah Center for Exhibitions and Events in Jeddah, Saudi Arabia. It is held annually.
Who organizes it?+
The event is organized by Sunaidi Expo & Confernces, a leading event organizer in the Kingdom of Saudi Arabia with over 20 years of experience.
What industries and products are covered?+
The expo connects entrepreneurs and investors with local and international franchise brands across all sectors. The organizer, Sunaidi Expo & Confernces, also organizes trade shows in industries such as Food & beverage, Décor & furniture, Health & Beauty, and Jewellery & Watch.
How can I attend or exhibit?+
The target audience includes entrepreneurs, investors, aspiring business owners, and newcomers to franchising. The event serves as a business platform for franchises seeking growth in the Saudi market. For specific attendance or exhibition details, please refer to the official website: https://www.saudifranchiseexpo.com/.