About this expo
Toy Fair is an annual trade exhibition held in London, focusing on the toy, games, and children's entertainment sectors. Positioned as the UK's largest event of its kind, it provides a comprehensive business platform where manufacturers, distributors, retailers, licensors, and inventors showcase their latest toy products and industry innovations.
The exhibition attracts professionals from the global toy market, offering them opportunities for business development, retail partnerships, and product sourcing. Attendees can discover upcoming trends, creative play concepts, and entertainment products designed for children and families. The event also facilitates networking, licensing discussions, and product demonstrations, making it a key destination for industry engagement. Toy Fair is strictly a trade-only event, not open to the general public.
For exhibitors, Toy Fair offers a prime opportunity to unveil new launches and upcoming ranges directly to a diverse audience. It provides an unparalleled environment to forge new partnerships and strengthen existing relationships within the industry.
Highlights
5 items- UK's largest toy trade exhibition
- Venue: Olympia, London
- Organized by the British Toy and Hobby Association
- AUMA listed
- Strictly trade-only event
FAQ
5 questionsWhen and where does Toy Fair take place?+
The upcoming Toy Fair will be held from January 19-21, 2027, at Olympia in London, United Kingdom.
Who organizes Toy Fair?+
The event is organized by the British Toy and Hobby Association (BTHA).
What industries and products are covered at Toy Fair?+
Toy Fair covers the toy, games, and children's entertainment industries, featuring products such as educational toys, board games, action figures, dolls, puzzles, electronic toys, outdoor play equipment, arts and crafts, gaming accessories, collectible items, plush toys, hobby products, licensed merchandise, construction toys, creative learning tools, and family entertainment products.
How can I attend or exhibit at Toy Fair?+
Toy Fair is a strictly trade-only event. Applications for exhibition space for Toy Fair 2027 are currently open, with options for space-only, shell scheme, or a shell scheme economy package within the Gold Zone. Visitor registration will open in October.
Are there any special conditions for exhibitors?+
Companies paying a 25 percent deposit by May 15 will receive a three percent early booking discount applied to their balance invoice.