UMAMI ARENA

UMAMI ARENA, held at NOVA Spektrum in Lillestrom, Norway, is recognized as the premier platform in the Nordic region for the food and beverage sector, and Norway's most significant meeting point for the hospitality and food industries. This biennial event, open exclusively to professionals, is dedicated to fostering a forward-thinking environment for all involved in food and drink.

The exhibition serves as a vital marketplace for suppliers to hotels, restaurants, catering services, and retail, enabling them to showcase their products and services to a targeted audience of customers, partners, and business associates. It attracts a broad spectrum of decision-makers, professional buyers, producers, product developers, and chefs, alongside representatives from the public sector. UMAMI ARENA is designed to generate new market opportunities and enhance competitiveness for exhibitors, including offering support for international companies entering the Norwegian market through collaborations with Trade and Distribution for logistics, customs, and regulatory guidance.

Attendees include professionals from hotels, restaurants, cafeterias, institutions, canteens, and fast-food chains, as well as the retail sector. The event features a diverse range of exhibit sectors, from food and beverage products to machinery, equipment, hygiene solutions, interior design, packaging, and a specialized BAREN hall for cider, beer, wine, and liquor. Concurrent programs such as the UMAMI Leadership Conference and various culinary championships further enrich the experience.