About this expo
VIINI, RUOKA & HYVÄ ELÄMÄ - FOOD, also referred to as Viini & Ruoka, is recognized as "the most delicious event of the year" in Helsinki, Finland. This annual gathering is designed for wine and food enthusiasts, culinary experts, and those passionate about gastronomy, providing a comprehensive platform for discovery and enjoyment. Organized by the Finnish Fair Corporation in collaboration with Viinilehti, the event promises a rich array of experiences, tastings, and special programs.
Attendees can explore a diverse selection of products, including hundreds of wines representing global traditions, alongside various beers, cheeses, and other gourmet delicacies. The exhibition showcases both Finnish and international food, beverages, and luxury goods, offering delicious food portions and a wide range of culinary delights.
The event attracts a broad audience, including the general public, trade visitors, and professionals from organizations like Alko. In 2025, it welcomed over 104,000 visitors. VIINI, RUOKA & HYVÄ ELÄMÄ - FOOD is held concurrently with the Helsinki Book Fair (Helsingin Kirjamessut 2026), with a single ticket granting access to both. The program features unique attractions such as the Finnish Championship in Grape Stomping, the "Wine & Food Piazza" for pairings, and the "Eat & Feel Good" area with expert discussions.
Highlights
5 items- Held annually at Messukeskus (Helsinki Exhibition and Convention Centre)
- Organized by Finnish Fair Corporation
- AUMA listed
- Attracted over 104,000 visitors (2025)
- Held concurrently with Helsinki Book Fair (Helsingin Kirjamessut 2026)
FAQ
5 questionsWhen and where does VIINI, RUOKA & HYVÄ ELÄMÄ - FOOD take place?+
The event will be held from October 22 to October 25, 2026, at Messukeskus (Helsinki Exhibition and Convention Centre) in Helsinki, Finland.
Who organizes VIINI, RUOKA & HYVÄ ELÄMÄ - FOOD?+
The event is organized by the Finnish Fair Corporation (Suomen Messut Oyj) in collaboration with Viinilehti.
What industries and products are covered at the event?+
The event features a diverse selection of wines, beers, cheeses, and other gourmet delicacies, including Finnish and international food, beverages, and luxury goods.
How can I attend or exhibit at VIINI, RUOKA & HYVÄ ELÄMÄ - FOOD?+
Companies interested in exhibiting can find information and links to the eMessukeskus portal on the "For companies" section of the Viini & Ruoka website. Tickets for attendees can be purchased via the "BUY TICKETS" link on the official website.
What are some of the special features or concurrent events?+
The event is held concurrently with the Helsinki Book Fair (Helsingin Kirjamessut 2026). It also features the Finnish Championship in Grape Stomping, the "Wine & Food Piazza," and the "Eat & Feel Good" area.