VISCOM ITALIA

VISCOM ITALIA stands as the singular event in Europe that comprehensively covers the entire visual communication value chain. This annual trade show focuses on technologies, applications, products, and materials essential for visual communication and the graphic arts sector. Positioned as a central hub where technology, creativity, and networking converge, the event has been a significant benchmark for the Italian visual communication market for 36 years.

The exhibition features a wide array of products, projects, and solutions tailored for visual communication. Key exhibit sectors include Digital Printers, Distributors, Sign Makers, Billboard Installers, Packaging Companies, Paper Mills, POP Specialists, Engravers, Typographers, Screen Printers, Photographers, Photolithographers, Lithographers, Installers, Decorators, Promotional Product Providers, and Embroiderers. In 2019, the event showcased technologies and applications such as Large Format Digital Printing, Sign – Sign Making, Screen printing, Pad printing, Textile Promotion, Embroidery, Engraving, Milling, Laser, Sports awards, Digital Signage, P.O.S, Event Services, and Software graphic design.

The event attracts a diverse target audience, including Printing Professionals, Industry representatives (Manufacturing Companies, Interior Designers, Fashion, Hospitality, Retail, ICT Companies, New Media Agencies, GDO, Event Planners, Museums, Theaters, Cinemas, Theme Parks, Public Institutions, Associations), and Creatives (Advertising agencies, Graphic design studios, Architects, Urban planners, Contractors, Media companies, Media dealers). Exhibitors gain opportunities to consolidate their industry presence, cultivate valuable relationships, highlight brand evolution, and generate new business by presenting solutions to an audience actively seeking inspiration, new suppliers, and innovative applications.