About this expo
The White Label World Expo London 2026 is an international trade show dedicated to white-label and private-label products. Held annually at ExCeL London, this event serves as a crucial platform for showcasing innovations and trends within online retail and e-commerce. It is positioned as London's leading product sourcing event and one of Europe's most practical gatherings for professionals involved in building, sourcing, or scaling products for the e-commerce market.
The expo features a comprehensive range of products and services across various core exhibit sectors. These include Home and Kitchen, Apparel and Clothing, Footwear, Beauty and Personal Care, Food and Beverages, Technology and Electronics, Pet Products, Toys and Games, and Logistics Solutions, among others. The target audience is broad, encompassing online sellers, retailers, entrepreneurs, distributors, D2C brand owners, and specialists in packaging, fulfillment, warehousing, logistics, and compliance within the e-commerce ecosystem.
Participation offers significant value, particularly for those with commercial objectives such as identifying new product lines, suppliers, packaging partners, or fulfillment setups, making it a high ROI show. The event also hosts Innovation Awards and Industry Awards. Furthermore, it is co-located with other key industry events, including the Smart Retail Tech Expo, E-commerce, Packaging & Labelling Expo, and Retail Supply Chain & Logistics Expo, enhancing networking and business opportunities.
Highlights
4 items- Held annually at ExCeL London, United Kingdom.
- AUMA listed event.
- Attracted 16,401 attendees (2025) and 300 exhibitors (2025).
- Co-located with Smart Retail Tech Expo, E-commerce, Packaging & Labelling Expo, and Retail Supply Chain & Logistics Expo.
FAQ
4 questionsWhen and where does the White Label World Expo London 2026 take place?+
The event is scheduled for November 11-12, 2026, at ExCeL London, located at Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom.
Who is the organizer of the White Label World Expo London 2026?+
The event is organized by Business Show Media.
What industries and products are covered at the expo?+
The expo specializes in white-label and private-label products, covering sectors such as Home and Kitchen, Apparel, Beauty and Personal Care, Food and Beverages, Technology and Electronics, Pet Products, and Logistics Solutions.
How can I participate in the White Label World Expo London 2026?+
Visitor registration for the event is free. Exhibitors can gain exposure to a wide network of potential clients and partners, with the event offering a high return on investment for commercial objectives.