Wine Vision by Open Balkan Fair

Wine Vision by Open Balkan Fair is recognized as a leading wine, brandy, food, and tourism event in Southeast Europe, aiming to foster connections between the region and the international market. Held annually at Beogradski Sajam in Belgrade, Serbia, this UFI-approved fair provides exhibitors with access to a growing market and facilitates the development of new business partnerships. The 2026 edition, marking its fifth iteration, will operate under the slogan "One Place. The World."

The event showcases a comprehensive range of products and services across wine, spirits, rakija, food, gastronomy, and tourism sectors. It attracts a diverse audience including importers, distributors, HoReCa buyers, trade professionals, leading wineries, distilleries, tourism organizations, investors, media, and experts from around the globe. The fair is organized by Belgrade Fair under the patronage of the Governments of Serbia, North Macedonia, and Albania, as part of the "Open Balkan" initiative.

Attendees can engage with a rich program of concurrent events, such as the Open Balkan Wine Trophy, Open Balkan Rakija Trophy, Young Chef Culinary Challenge, Wine Vision B2B Sessions, bespoke masterclasses, panel discussions, live demonstrations, and Food Vision, dedicated to regional gastronomy and hospitality. The previous edition in 2025 saw over 650 exhibitors from 38 countries and more than 5,000 trade professionals and industry experts participating.