WTM

WTM London is a premier global gathering for the travel and tourism industry, held annually in London. Described as the world's most influential travel and tourism event, it functions as a vital meeting point for the international leisure travel community. The event's core mission is to inspire, educate, and create opportunities, connecting travel professionals, facilitating the development of innovative ideas, and building strategic partnerships. It serves as a crucial platform for connection, collaboration, and driving change within the global travel sector, primarily focusing on the Travel & Hospitality and Travel and Tourism categories.

Exhibitors at WTM London represent a broad spectrum of the industry, including airlines, B2B service providers, cruise lines, destination management companies, global travel brands, hospitality providers, hotel & accommodation providers, and travel tech innovators. The event offers a high-value platform for generating leads, launching partnerships, and achieving commercial momentum, enabling exhibitors to connect with the international travel trade and identify emerging trends. For visitors, WTM London attracts a diverse audience of business leaders, industry decision-makers, entrepreneurs, and over 5,500 qualified buyers with direct purchasing authority (2025). It also draws more than 3,000 international media representatives and over 70 tourism ministers annually, fostering a comprehensive environment for networking and business development.

The event's scale is significant, with 46,316 attendees and 4,047 exhibitors recorded for 2026. It generated over £200 million in economic benefits for the London economy in 2024 and facilitated over £2.2 billion in business deals in 2025, underscoring its importance as a catalyst for growth and collaboration in the global travel industry.