Zhejiang International E-Commerce Expo

The Zhejiang International E-Commerce Expo, China's premier annual e-commerce trade exhibition, is set to host its 16th edition from June 21-23, 2027, at the Yiwu International Expo Center in Yiwu, China. This UFI certified event has earned recognition as "China's Most Promising Exhibition" and "China's Top 10 Brand Exhibitions," solidifying its status as a vital platform for the e-commerce industry. Yiwu itself is renowned as the world's largest small commodity distribution center, providing a strategic backdrop for this significant gathering.

The expo serves as a comprehensive showcase for the e-commerce sector, featuring approximately 2,200 planned international standard booths for 2027. In 2024, over 1,200 renowned e-commerce platforms, service providers, and online product factories exhibited. Core exhibit sectors include e-commerce platforms and marketplaces, payment systems, logistics and supply chain services, data analytics, cross-border e-commerce solutions, specialty merchandise, and e-commerce R&D technologies.

Targeting a diverse audience, the event attracts e-commerce operators, platform and service providers, logistics companies, manufacturers supplying online retail, and buyers. International participants from regions including the United States, Russia, Japan, South Korea, Germany, the Middle East, Latin America, and Africa, alongside attendees from 24 Chinese provinces and municipalities, were present in 2024, highlighting the expo's broad appeal and its role in fostering global e-commerce connections.