About this expo
APAS Show, held annually in Sao Paulo, Brazil, is recognized as the largest food and beverage event in the Americas and the world's largest supermarket festival. This four-day event, scheduled from May 17 to May 20, 2027, brings together leading executives, industries, retailers, and experts from the sector for business, networking, and knowledge exchange. Organized by APAS (Associação Paulista de Supermercados), it is described as an ecosystem where trends, technologies, and consumer experiences converge to transform the market.
Exhibitors at APAS Show present a wide array of products and services relevant to the supermarket industry, including food products, beverages, personal care items, cleaning supplies, technology, innovation, logistics, finance, infrastructure, and equipment. The event provides a platform for brands to showcase new products, build strategic partnerships, and strengthen the food retail supply chain. It attracts a target audience of supermarket leaders, food and beverage brands, technology providers, and service partners from across Brazil and the wider Americas, with a significant portion of visitors being decision-makers.
Attendees benefit from networking opportunities, discovering new products, and exploring business prospects. The APAS SHOW Congress, featuring national and international experts, offers insights into digital transformation, consumer behavior, sustainability, management, and leadership in modern retail. The "Business Connection" service further facilitates meetings between exhibitors and buyers, aiming to drive business deals and outcomes.
Highlights
5 items- Largest food and beverage event in the Americas and largest supermarket festival in the world.
- Held at Expo Center Norte in Sao Paulo, Brazil.
- AUMA listed.
- 900 exhibiting brands (2025) and 78,000 qualified visitors (2025).
- Features the APAS SHOW Congress and "Business Connection" service.
FAQ
4 questionsWhen and where does APAS Show take place?+
APAS Show is scheduled from May 17 to May 20, 2027, at Expo Center Norte in Sao Paulo, Brazil. The venue address is Rua José Bernardo Pinto, 333, Vila Guilherme, São Paulo - SP.
Who organizes APAS Show?+
The event is organized by APAS (Associação Paulista de Supermercados).
What industries and products are covered at APAS Show?+
The exhibition covers a wide range of products and services for the supermarket industry, including food products, beverages, personal care items, cleaning supplies, technology, innovation, logistics, finance, infrastructure, and equipment. Specific sectors include Food and Beverage Retail, Supermarket Sourcing, Retail Innovation, Retail Equipment and Packaging, Digital Retail and Automation, Beauty, Personal Care and Cleaning, and Wholesale Services and Supply Chain.
How can I attend or exhibit at APAS Show?+
APAS Show is open to the public and targets supermarket leaders, food and beverage brands, technology providers, and service partners. It serves as a platform for brands to showcase new products and for professionals to network and explore business opportunities. The "Business Connection" service facilitates meetings between exhibitors and buyers.