ProWine Sao Paulo

ProWine Sao Paulo is positioned as the leading B2B platform for the wine and spirits industry in Latin America, drawing professionals from across the Americas. This annual event, held from October 6-8, 2026, at the Expo Center Norte in Sao Paulo, Brazil, is dedicated exclusively to business-to-business interactions, facilitating crucial connections within the sector.

Exhibitors at ProWine Sao Paulo benefit from premium business forums, opportunities to explore market trends, build strategic relationships, and expand their presence in the dynamic Latin American market. The event provides specialized matchmaking tools to enhance interaction between exhibitors and a highly qualified audience. Brazil is highlighted as a key import market, accounting for over 50% of wine and spirits imports to Latin America.

The trade fair attracts a target audience of high-level trade visitors and industry professionals from Brazil and the wider Latin American region. Visitor types for ProWine São Paulo 2025 included 19% beverage importers and exporters, 17% retailers and wholesalers, 13% bars, restaurants, and hotels, 10% distributors, 9% supermarkets, 9% e-commerce, and 23% other industry professionals.