About this expo
Baby & Stroller China, officially known as the Shenzhen International Stroller, Mother and Baby Product Fair, serves as the premier trade platform for the baby product market in South China. This annual event, now in its 18th edition, is designed to facilitate industry expansion into the dynamic Chinese market. It takes place from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Centre.
The fair showcases a comprehensive range of products, including baby strollers, walkers, bicycles, car safety seats, powered ride-ons, and tricycles. It also features baby clothing, shoes, accessories, care products, feeding items, skincare, bath products, oral care, diapers, wipes, and maternity products. Exhibitors present baby cribs, beds, linen, safety gates, furniture, cutlery, food, nutritional supplements, juice, and infant formula.
Targeting professionals, the event attracts global retailers, e-commerce platforms, pharmacy chains, wholesalers, and baby product manufacturers. It offers an enhanced platform for business exchange, market information, and capitalizing on new retail opportunities in China. Concurrent events like Toy & Hobby China and Licensing China, along with a program of summits and forums on digital retail, cross-border commerce, and new product launches, further enrich the experience for participants.
Highlights
5 items- 18th edition of Baby & Stroller China
- AUMA listed event
- Held at Shenzhen World Exhibition & Convention Centre
- Exhibition space: 130,000 sqm gross (2026)
- Concurrent with Toy & Hobby China and Licensing China
FAQ
5 questionsWhen and where does Baby & Stroller China 2027 take place?+
The 18th edition of Baby & Stroller China will be held from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Centre in Shenzhen, China.
Who are the organizers of Baby & Stroller China?+
The event is organized by Guangdong Toy Association (GDTA), Messe Frankfurt (HK) Ltd., and Guangzhou Li Tong Messe Frankfurt Co Ltd.
What products and industries are featured at Baby & Stroller China?+
The fair covers a wide range of baby and maternity products, including strollers, car safety seats, baby clothing, feeding products, skincare, diapers, cribs, furniture, baby food, and nutritional supplements.
How can professionals attend or exhibit at Baby & Stroller China?+
The event is open to professionals, and admission is free of charge. For exhibitors, participation rates for the International Zone include raw space (minimum 36 sqm) at RMB 1,590/sqm and standard booth packages (minimum 9 sqm) at RMB 1,908/sqm.
Are there any specific participation details for exhibitors?+
Yes, participation rates for the International Zone are RMB 1,590/sqm for raw space (minimum 36 sqm) and RMB 1,908/sqm for a standard booth package (minimum 9 sqm). Admission to the fair is free for visitors.