About this expo
Toy & Hobby China, also known as The 38th Shenzhen International Toy & Hobby Fair, is an annual B2B event held from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Center in Shenzhen, China. Recognized as the largest toy show in South China, it is strategically positioned to foster industry growth by bringing together exhibitors and buyers from around the world. The event runs concurrently with Baby & Stroller China and Licensing China.
The exhibition features diverse core exhibit sectors, including the Trendy Toy Zone, introduced in the 2025 edition, which showcases collectible toys such as blind boxes, garage kits figures, ball jointed dolls, cotton dolls, building blocks, plush toys, alloy car models, and remote control vehicles, targeting consumers aged 14 and above. Additionally, the AI Smart Toy Area, launched in 2026, highlights innovative products like AI robots, AI plush toys, and AI cameras designed for learning.
The event targets professionals, buyer delegations, and decision-makers globally, aiming to connect domestic and international manufacturers with buyers, particularly catering to the rising generation of trendy toy consumers. Exhibitors can harness China's market potential and benefit from business matching services. Concurrent programs include the Toy Award, Hobby Award, and the Greater Bay Area Brand Licensing Industry Development Forum.
Highlights
5 items- Recognized as the largest toy show in South China.
- AUMA listed.
- Held at Shenzhen World Exhibition & Convention Center, described as the world's largest exhibition venue.
- Concurrent with Baby & Stroller China and Licensing China.
- Featured 1,453 exhibitors (2025) and 72,330 visitors (2025).
FAQ
4 questionsWhen and where does Toy & Hobby China 2027 take place?+
Toy & Hobby China 2027 will be held from March 31 to April 2, 2027, at the Shenzhen World Exhibition & Convention Center in Shenzhen, China.
Who organizes Toy & Hobby China?+
Toy & Hobby China is organized by Guangdong Toy Association (GDTA), Guangzhou Li Tong Messe Frankfurt Co Ltd, and Messe Frankfurt (HK) Ltd.
What industries and products are covered at Toy & Hobby China?+
The event covers the toy and hobby industry, featuring products such as trendy and collectible toys (blind boxes, garage kits figures, ball jointed dolls, cotton dolls, building blocks, plush toys, alloy car models, remote control vehicles) and AI smart toys (AI robots, AI plush toys, AI cameras).
How can professionals attend or exhibit at Toy & Hobby China?+
Toy & Hobby China is open to professionals. Exhibitors can harness business opportunities and market potential, with business matching services available. For specific attendance or exhibiting details, please refer to the official website.